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Marketbuzzz survey reveals shoppers will be buying new year gifts this year yet 45% are planning to spend less compared to what they spent last year.
And no doubt the COVID-19 situation has been a significant influence on the new year gift shopping with 77% or over three in four Thais claiming it has affected their intention to buy holiday season gifts.

The last year has seen huge impacts and changes in Thailand’s media consumption as we have been placed in and out of lockdown due to the Coronavirus pandemic.

During 2020, we saw quite an immediate change in how people were consuming media.

In a recent nationwide survey, Thais were asked to choose their "Top 5 Public Concerns". Environment was chosen by 38% of those surveyed. Concerns are highest among older Thais, women, and those living in Greater Bangkok.

The economy, unemployment, and rising prices were the next most important concern chosen by around one-third of Thais, and especially women and younger Thais.

Buzzebees collaborated with the Center for International Economic Collaboration (CFIEC) Japan in the event Japan-ASEAN digital workshop to discuss Data Free-Flow with Trust (DFFT) across borders. Ms. Nattida Sanguansin , the managing director of Buzzebees Company Limited briefly describe the company profile to the audience and further proceeds to reveal the importance of constantly promoting digitization as the world trends shifts towards this new trend.

After a year where the number of coronavirus infections across Thailand was low by world standards the country was rocked by a newly emerging at the end of the year and measures were taken across the country to control the outbreak.

Thailand acted fast to tackle COVID-19 and now, we've seen an easing of the restrictions as the pandemic curve is now on a downward trend.

Buzzebees and Sabuy joint venture to transform a retail business under the name “Sabai Exchange Co., Ltd.” to pursue a loyalty program to create added value on POS to meet the full range of consumer needs.

Ms. Natthida Sanguansin, Managing Director of Sabai Exchange Company Limited and Buzzebees Company Limited Revealed that the Loyalty Program platform is becoming the focus of industry businesses.

Regardless of the trend or era, “customers” are the heart of business operations. With the advancement of technology in the past few years, the development of the Loyalty Program platform has become more technical and functional attracting several businesses and becoming the watch of many industrial businesses. The increase in expertise and experience in designing, developing platforms, as well as building various CRM solutions, is a key factor in enabling a brand or owner to accurately understand customer behavior and lifestyle. Utilizing such information aids these businesses in the analysis an effective marketing plan to generate a more cost-effective income.

In the past few years, it is obvious that several industries have put their focus more on CRM Privilege marketing in attempt to entice their consumers, not just banking and finance or consumer products industry. As for today, the advancement of technology has become the key factor that makes consumers’ behavior change.

There’s no denying the fact that one of the business types that can go against the current situation of COVID-19 is “E-Commerce”, which is why Buzzebees has shifted the strategy to develop a new business model known as “Brand A”, A Buzzebees E-Commerce Solution designed and devised within a short period, to help business owners increase sales without fix cost.

The evaluation of Department of Business Development revealed that selling through E-Commerce platform has been constantly increasing since 2014 at the maximum value of 69,444 million Baht and in 2015, increasing 20% more at the value of 83,520 million Baht and at 23% for 2016. It’s also expected to have been increasing to two hundred thousand million Baht, all of these can tell us how much E-Commerce can grow in digital era.