Buzzebees and Sabuy joint venture to transform a retail business under the name “Sabai Exchange Co., Ltd.” to pursue a loyalty program to create added value on POS to meet the full range of consumer needs.

Ms. Natthida Sanguansin, Managing Director of Sabai Exchange Company Limited and Buzzebees Company Limited Revealed that the Loyalty Program platform is becoming the focus of industry businesses.

Regardless of the trend or era, “customers” are the heart of business operations. With the advancement of technology in the past few years, the development of the Loyalty Program platform has become more technical and functional attracting several businesses and becoming the watch of many industrial businesses. The increase in expertise and experience in designing, developing platforms, as well as building various CRM solutions, is a key factor in enabling a brand or owner to accurately understand customer behavior and lifestyle. Utilizing such information aids these businesses in the analysis an effective marketing plan to generate a more cost-effective income.

In the past few years, it is obvious that several industries have put their focus more on CRM Privilege marketing in attempt to entice their consumers, not just banking and finance or consumer products industry. As for today, the advancement of technology has become the key factor that makes consumers’ behavior change.

There’s no denying the fact that one of the business types that can go against the current situation of COVID-19 is “E-Commerce”, which is why Buzzebees has shifted the strategy to develop a new business model known as “Brand A”, A Buzzebees E-Commerce Solution designed and devised within a short period, to help business owners increase sales without fix cost.

The evaluation of Department of Business Development revealed that selling through E-Commerce platform has been constantly increasing since 2014 at the maximum value of 69,444 million Baht and in 2015, increasing 20% more at the value of 83,520 million Baht and at 23% for 2016. It’s also expected to have been increasing to two hundred thousand million Baht, all of these can tell us how much E-Commerce can grow in digital era.

Ms. Nattida Sanguansin, Managing Director of Buzzebees Company Limited, the leading CRM Privilege occupying around 90% market shares with 100 corporate partners in different industries, is offering another strategy for digital platform as Co-branding strategy through campaign “Transfer Singha Rewards and Blue Card points”.

As one of the successful tech startup, Buzzebees, CRM Privilege platform that combines consumer's behavior in today world include social media, point collection, and online shopping, into effective business model, creating loyal program and E-Commerce for several leading brands; PTT, Samsung, and KBank which result in 300% revenue increase in recent years.

Everyone knows that in digital world, you must operate everything quick and modern, but, when talking about digital media, you must be quicker and be a trend leader. It's what this smart woman has been doing "Khun Pink - Nattida Sanguansin", Managing Director of Buzzebees Company Limited.

"We love to foresee the upcoming trend and we can see that IT has played an important role in people's life. It’s the reason why we need to learn and understand these technologies". Nattida Sanguansin, Managing Director of Buzzebees Limited Company, the no.

'Pink Nattida Sanguansin' from the IT woman earning her credit through developing the fingerprint system, certified by FBI and used by USA government, to using the same technology with Immigration Bureau, Royal Thai Police and Ministry of Labour in Thailand.