'What good is a great product if people are unaware of it or have never tried it?'
This question compels marketers to reassess their strategies, focusing on the quality of their products. The principle is straightforward: if consumers have the chance to try a high-quality product once; repeat purchases, word-of-mouth promotion, sales, profits, and satisfaction will naturally follow. But the pressing question remains: how do we get people to try the products?
Free Sampling, the time-honored practice of offering product samples at no cost, has long been a core strategy for marketers and brands to introduce new products to consumers, expedite the decision-making process, and potentially increase future sales. However, challenges persist, including ensuring samples reach the intended target audience, evaluating the effectiveness of distribution, ensuring hired staff adhere to distribution guidelines, and avoiding over-distribution of samples, which cast doubts on the efficiency of traditional sampling campaigns.
BUZZEBEES recognizes that the success of marketing campaigns heavily depends on the efficacy of sample distribution, data collection methods, and the ability to measure outcomes. By innovating the sampling process through the use of systems and platforms, we can consolidate data in one place, addressing many of the issues associated with traditional methods.
1. Targeted Distribution:
Traditional methods, which rely on hiring staff to distribute samples with the hope of reaching the target audience, often result in samples being given to non-target consumers. Thanks to BUZZEBEES platform ability to identify receivers, brands can pre-select the target audience and track down the distributing staff’s execution. This will help enhance effectiveness in term of marketing and cost.
2. Setting Distribution Criteria:
Staff giving away samples to the wrong audiences, giving away too much to one audience, or even simply stop doing the work before the samplings run out; these are common issues of free sampling every marketer has faced. With BUZZEBEES solution, brands can set the target audience, quota per audience, and sampling quantity control before execution and track the performance afterward.
3. Data Utilization:
BUZZEBEES solutions enable brands to collect and utilize data from every marketing campaign including free sampling. Brands will uncover who are the receivers, which this valuable information can be used in many ways such as sending out customer surveys and improving the next campaign to better serve the audience.
BUZZEBEES solutions enable brands to collect and utilize data from every marketing campaign including free sampling. Brands will uncover who are the receivers, which this valuable information can be used in many ways such as sending out customer surveys and improving the next campaign to better serve the audience.
Another interesting case study involves a premium pet food brand that offered samples through an app, with the option for pet parents to choose between home delivery or picking up at the brand’s partner stores.
The ability to meet various campaign expectations with diverse features, ensure quick integration without issues related to system connectivity or user experience, is crucial in selecting a brand partner. With over 12 years of experience, BUZZEBEES is confident that our features can fulfill the diverse needs of brands, ensuring our partners can depend on our solutions and features for seamless connections. We don’t only aim to enhance our partners' competitive edge, but also to uplift the entire CRM ecosystem.
