Krungsri Credit Card

Development of a CRM application with an instant point redemption feature

Background

Krungsri Consumer is an affiliate of Krungsri Group, providing private loans as well as credit and insurance services. Krungsri Consumer credit cards include Krungsri, Home Pro, AIA, Central, Simple VISA, Tesco VISA, and Krungsri First Choice VISA.

Challenges

Krungsri Consumer wanted to differentiate itself from the competitors by transforming its analog loyalty program into a digital CRM application where clients can easily redeem E-Vouchers and other special offers in real time.

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Download Application UChoose
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Solutions

We customized the UChoose application to serve every client holding Krungsri Consumer credit cards. Our real-time redemption feature of E-Vouchers and a range of special offers on food and beverages, entertainment, lifestyle, and accommodations, help Krungsri Consumer stand out in the highly competitive credit card industry.