Singha Water

Creation of the Singha Rewards campaign to drive sales and engagement

Background

Singha drinking water has the largest market share in Thailand’s drinking water industry at 21%, with sales of over five billion bottles each year.

Challenges

Singha Water wanted to reap the full benefits of digital transformation by analyzing its offline sales and customer behavior on an optimized online platform.

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Singha Rewards LINE Official Account
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Solutions

We customized Singha Rewards LINE Official Account and created the Singha Rewards campaign, driving customers to submit the code under the bottle caps via LINE to win rewards. Our customer record systems collected profiles, behaviors, and purchasing patterns that allowed Singha water to create efficient future marketing campaigns.

Thanks to the campaign, Singha Water became the first FMCG business that successfully optimized its Loyalty Program via LINE and sold over one million bottles within a few months.