Broadcasting has become a key marketing strategy that many businesses use to send messages to a large number of customers simultaneously. Its strengths lie in saving time and labor, while also allowing brands to analyze responses and improve future strategies.
Of course, broadcasting comes with costs, so brands need to consider whether the broadcast will lead to sales. Therefore, targeting the right audience with each broadcast is crucial.
By now, many of you probably understand that broadcasting can save time and boost sales for your brand. But the question is: How can brands effectively use broadcasting to target the right audience and increase sales?
Today, BUZZEBEES has gathered 8 great broadcast ideas to help business owners who are unsure where to start when it comes to reaching customers.
1. Create Brand Loyalty with Simple Birthday Promotions
A birthday promotion, while simple, can leave a lasting impression and foster long-term brand loyalty. For example, a bakery could offer a 10% discount or a free box of cookies to customers born in that month.
When customers receive a personalized birthday message along with a special offer, they’ll feel appreciated and valued by the brand, which helps retain their loyalty.
2. Boost Sales with Cross-Selling to Loyal Customers
Cross-selling is a strategy that encourages regular customers to try new products they haven't purchased before, without having to discount items they already love.
For example, Easy Veggie used their back-end data to identify loyal customers and broadcast promotions for a new menu item, leading to an increase in monthly sales by 300,000 Baht, with just 200 existing customers.
If you’d like to know how Easy Veggie utilized customer data to increase sales by 300,000 Baht a month, read the full article here: https://youtu.be/P3SUot-tKE0?si=EoA1_PKWQuO02Rl-
3. Increase Average Order Value with Upselling
Upselling is offering complementary products or services to customers who’ve already made a purchase, encouraging them to spend more.
For example, a cosmetics store could suggest a new lip brush or lip scrub to customers who’ve previously purchased a lipstick. This strategy increases customer satisfaction while also raising the average order value.
4. Offer Discounted Defective Products to Budget-Conscious Customers
Send special offers for products with minor defects at discounted prices to loyal customers who like the brand but have lower purchasing power or typically make smaller purchases. These promotional messages should be sent only to this specific group of loyal customers.
It's important to ensure that these offers are not sent to high-spending customers to prevent them from feeling that the brand is selling low-quality products, which could result in a negative perception of the brand.
Using this strategy is an effective way to manage inventory while generating additional revenue. However, it must be applied carefully to avoid damaging the brand's image.
5. Introduce New Products to Capture Interest and Encourage Repeat Purchases
For customers who have recently made a purchase or used the brand’s services, getting them to make additional purchases or come back for more is not easy. Brands should communicate with this group using highly engaging messages, such as introducing new products, offering special promotions, or creating value-packed bundles.
For example, a coffee shop could broadcast a message recommending that new customers try a new coffee variety, the monthly special, or offer a morning-exclusive set of bakery items paired with coffee to this group.
Broadcasting new products or related items to this customer segment increases the brand’s appeal and encourages repeat purchases.
Since this is a time when the customer’s interest in the brand is at its peak, it’s a perfect opportunity to leave a positive impression and strengthen the relationship with this group for the long term.
6. Offer Discounts to Win Back Inactive Customers
For customers who have previously purchased from the brand but have not done so for a while, offering special promotions such as discounts, freebies, rewards, or exclusive privileges can encourage them to return.
For example, a hair salon could offer a 20% discount or a free massage as a promotion specifically for customers who haven't visited in a while. These promotions help motivate past customers to come back and make a purchase.
Since these customers are already familiar with the brand, offering promotions on products or services they previously enjoyed increases the likelihood of them returning, which is often easier than acquiring new customers.
7. Offer Premium Products to Attract High-Spending Customers
For regular customers who frequently purchase or have high spending levels, they are often the primary revenue drivers for the brand. Broadcasting premium products or larger packages to these customers shows that the brand values them.
Since this group has a higher spending capacity, they are more likely to be interested in high-end products or larger packages.When customers feel that the brand is actively maintaining a strong relationship with them, it creates a positive sentiment, fostering brand love and loyalty. This, in turn, increases the likelihood of them recommending the brand to others.
Common strategies include offering discounts, special privileges, loyalty programs, or more personalized premium services. For example, Starbucks allows customers to accumulate stars based on their spending to redeem free drinks and upgrade their membership status, offering even more exclusive and premium benefits.
8. Offer Special Promotions to Motivate Customers to Become Top Spenders
Top spenders are the customers who generate the most revenue for the brand. They are a highly important group for the business as they contribute the highest sales, even though their numbers might be small, their value is significant.
Therefore, marketing strategies for this group should be given extra attention. For instance, offering special discounts or highly valuable benefits exclusively to the top spenders each month, or announcing special discounts or rewards for the top spender of the month from the first day of the month.
This encourages customers to strive to become the top spender, motivating them to make more purchases and increasing their engagement with the brand.
Broadcasting to different customer segments like this is only possible if the brand has data on customer behavior. To gather and segment this information, a CRM system is essential, allowing the brand to leverage this data for more effective broadcasts.
Targeted broadcasting not only increases sales opportunities and business growth but also builds strong relationships with customers, fostering long-term loyalty. This, in turn, leads to a strong and sustainable customer base, crucial for the future success of the business.
