Successful marketing campaigns often start by not just getting consumers to “think,” but by making them “feel” something.
Excitement is one of the most powerful emotions for driving engagement. That’s why “Mystery Boxes,” or Surprise Boxes, have become a great choice for creating interaction between brands and consumers. With Mystery Boxes, customers can use points they’ve accumulated with the brand or participate in specific activities to earn a chance to open a box and win products or rewards.
Mystery Boxes are part of a marketing strategy known as Gamification—transforming marketing into a game-like experience. This adds fun and excitement to the interaction with the brand, ultimately increasing customer satisfaction, which is the primary goal of the features and platforms BUZZEBEES has been developing for over 10 years.
The Surprise Box concept can be applied across various industries and campaign types. BUZZEBEES has been behind the success of numerous campaigns, including:
New product launches 
Engagement-boosting campaigns
Stock clearance campaigns 
for clients ranging from department stores and consumer products to beauty and wellness brands, as well as food and beverage companies.
In short, businesses and brands can use “Mystery Boxes” as a flexible tool to enhance their marketing activities, making it adaptable to almost any brand strategy.
