Buzzebees and Sabuy Builds Synergy Model, Transforming and Strengthening Loyalty for Retail Business on POS under the name “Sabuy Exchange Co., Ltd.”

Regardless of the trend or era, “customers” are the heart of business operations. With the advancement of technology in the past few years, the development of the Loyalty Program platform has become more technical and functional attracting several businesses and becoming the watch of many industrial businesses. The increase in expertise and experience in designing, developing platforms, as well as building various CRM solutions, is a key factor in enabling a brand or owner to accurately understand customer behavior and lifestyle. Utilizing such information aids these businesses in the analysis an effective marketing plan to generate a more cost-effective income.

As a leader in Loyalty Program platform development for more than 8 years, Ms. Natthida Sanguansin, Managing Director of Sabai Exchange Co., Ltd. and Buzzebees Co., Ltd., revealed that “The company has vast experience in Building a platform to collect points Redeem privileges through POS as well as on other various digital platforms. Buzzebees has witness a growing trend in loyalty programs since the company’s founding in 2012, today it has become a rising business. In the past 2 years, the more retail business began to contact the company especially from consumer products group, such as food court, restaurant, beverage shop or stores with branches or franchises all over the country which is seen as a good sign for the digital transformation of the retail business and has constant good growth potential.

Hence, Buzzebees view it as a source of advancement in the retail business group. With that as a goal, Buzzebees will link the shop back home system to Buzzebees’ Eco-system and manage all Loyalty Programs on POS with a professional team to help analyze, plan and design campaign strategies to effectively connect positive relationships between merchants, consumers and corporate brands. ”

Recently, Buzzebees and SABUY have joined hands with a 50:50 joint venture by jointly establishing a new company under the name “Sabuy Exchange Company Limited”. Both the companies have business potential and performance in a good direction, which Sabuy Technology Public Company Limited or SABUY is considered to be a financial technology development firm (Tech Company) that has its own Eco System under its in 4 main businesses service, which consists of the automatic top-up kiosk business under the trademark “Top Sabuy Plus” and currently serves more than 54,000 kiosks nationwide. Other business operation included vending machines under the brands “Wending Plus”, “6.11 Corner” and “6.11 select” displaying more than 6,000 kiosks. The firm performs installation and system installation for food courts which now has 200 supervised food courts and, most recently, the firm has a payment service called “Sabuy Money”.

Currently, SABUY has focused on the new retail model (E-Commerce) and the opening of electronic payment services channels through SABUY’s ecosystem for all customer groups covering from medium to low-income customers nationwide which has generated a good response from the market.

Mr. Chukiat Rujapornpajee, Chief Executive Officer of Sabuy Exchange Co., Ltd. and Sabuy Technology Public Company Limited, said, “For this joint venture, Sabuy Exchange having Buzzebees as a partner, will fulfill and complement the creation of a Loyalty Program for the SABUY business group as a One Stop Service, especially strengthening SABUY’s POS system. ”

Currently, SABUY’s POS system will integrate the service from the prepaid kiosk into the POS system, enabling the service to support electronic payments through the POS top-up kiosks that can be paid via QR Code, or Prompt pay QR code and other E-Wallet services, including money transfer services to foreign banks from other countries such as Myanmar, Laos, Cambodia, or transactions through LINE platform such purchases of LINE stickers, insurance or the Mandatory Car Insurance and payment of utility services and represents a legitimate payment agent that offers payment via kiosk. This is considered as an advantage in innovation as the firm provides various and modern payment methods through SABUY POS systems which continuously meet the needs and lifestyles of consumers.

Miss Natthida Sanguansin concluded that “The competition in the retail business is increasingly fierce, However, Buzzebees joins and integrates loyalty to add value on POS, auto-recharge kiosks, automatic vending machine and food court serving as a means of linking a good relationship between customers and merchant partners using SABUY’s POS through points accumulation or points redemption for products or various privileges including participation in activities or campaigns, promotions, etc., which will help increase sales for the shop registered. In addition, the store can also be a point of exchange for goods for Buzzebees as well. Buzzebees uses its full potential as an expert in Loyalty Program and CRM to help strengthen SABUY Cash to be a center for loyalty programs such as collecting or exchanging merchandise through Redeem, which will help promote more merchants join the service leading to more traffic and more people in the community to notice the business. At the same time, it will create awareness among new customer groups and will also benefit other corporate brands. If you want to launch a new product, you can bring that product to the Sabuy kiosk or stores scattered in communities that have a POS system across the country as well. ”

This joint venture will further develop Buzzebees and SABUY brands to be able to access and learn more about partner shops through their order history, date and time of purchase, popular products to order including in-depth understanding of customer lifestyle behavior. Various information will be analyzed and designed into a marketing plan and various promotions that is appealing to both merchant partners and customers, which will help support the Group’s growth strategy in related businesses to create an Eco-system and precisely and accurately deliver products to customers. Moreover, it as well builds branding for Buzzebees and SABUY brands and merchant stores to continue to win the hearts of customers.


For more information, please contact.
Miss Kunthira Nutthawananon
Public Relations
Tel: 094 1545698