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ชวนหาคำตอบว่าการใช้ระบบสแกนเมนูอาหาร ช่วยให้ร้านปิ้งย่าง-ชาบูเพิ่มยอดขายได้จริงไหม พร้อมแนะนำข้อดีและสิ่งที่ควรรู้ก่อนใช้งาน
How Adding a Little Play to Loyalty Strategy Can Help Retention

As customer expectations become more sophisticated, Filipino businesses are striving to innovate their loyalty programs to make them more engaging. Traditional point-based systems are no longer enough to cultivate lasting loyalty and enhanced retention; modern customers want brands that work hard to win them over. One such strategy gaining traction today is rewards gamification in […]
What Makes Point-Based Loyalty Programs Effective in the Philippines

The Philippines is one of the fastest-growing markets in Southeast Asia, with a forecasted gross domestic product (GDP) growth rate of 6.1% in 2026. For many businesses, this signals significant potential for higher growth and increased revenue. However, rapid market growth also intensifies competition. As various brands compete for customer attention, loyalty becomes a strategic […]
Loyalty That Lasts: How Top Brands Keep Their Customers Coming Back

It is usually challenging to keep consumers interested and loyal to a company, especially in a market where they have countless options. Customer loyalty is one of the most valuable assets in the modern business landscape. This is why many brands implement client retention tactics, such as loyalty programs, to boost the effects of competitive […]
Why Customer Retention Beats Acquisition in Today’s Philippine Market Landscape

For most Filipino businesses, acquiring new customers is a sign of growth. After all, it is measurable and shows the brand’s ability to market to the right audience. Unfortunately, new customers do not always mean success in the modern business landscape. Acquiring a thousand customers through various strategies does not mean anything when you lose […]
What It Takes to Build a Digital Loyalty Program That Actually Works

Filipino consumers are amongst the most internet and social media users worldwide. An average Filipino spend an average of 8 hours and 52 minutes online daily, placing the Philippines third globally in daily internet use. It is no surprise that countless brands digitalized their loyalty programs to tap into a market focused on gadgets and […]
Why Your CRM Loyalty and Engagement Platform Holds the Key to Personalized Marketing

Simply informing customers about your products and services is no longer enough in today’s marketing landscape. A study by Deloitte found that 80% of consumers want personalized experiences. People are looking to be seen and heard, and they want to interact with a business that truly understands their needs. Connecting with your customers is not […]
Why Gamifying Loyalty Makes Sense—Especially for Pinoy Shoppers

Filipinos have a soft spot for two things: playing and shopping. In 2024, the Philippines recorded an estimated 16.54 million online gamers, which continues to grow with the rising popularity of esports and casual gaming. Most of the popular games feature tiered levels, leaderboards, and ranking systems that keep players coming back. But Filipinos are […]