In recent years, CRM marketing strategy on smart phone tends to be increased in popularity. According to the research about how people use digital technology and internet conducted in 2019, found that 69.24 million of Thais use internet everyday, while 57 million of them can access internet, and 55 million people always use internet via their smartphone. As such, it can be assumed that the majority of Thais is able to access the internet and often use social media via their mobile phone.

Buzzebees is advancing its strategy by launching the new platform called “Buzzebees Merchants Solution” to drive sales volume and focus on distribution channels, confidently to increase the growth rate of corporate brands.

The first and most important element to keep a brand growing is sales and profits.

Last year, Buzzebees launched a new digital marketing solution called “Buzzebees Z-Through” using enormous Big Data via Buzzebees Eco-System to strengthen its marketing strategies. Buzzebees has thoroughly researched and has constantly developed its Eco-System for over 2 years.

Buzzebees has partnered with LINE Thailand to continue on developing CRM Platform and Marketing Activation Platform on LINE Official Account by presenting outstanding strategy through new features. As of today, there are 25% of organizations using Line Platform, Buzzebees then shared ideas on how to increase brand opportunities and success stories on LINE Platform as well as implement CRM and Marketing Activation Platform strategy which already become one of the most popular marketing trends in this digital era in LINE Food Tech 2019. The event was held at Gaysorn Urban Resort, Kaset tower building with around 200 participants joined.

In this digital age, it is undeniable that various organizations are experiencing the lack of quality human resources, especially IT and Programmer fields, which is the main problem for startup company, organization or business that need to adapt technology to their working process because they want a new generation to be ready to learn new things, be proactive, work against time, work as a team as well as keep learning about new media channels that are coming up, dare to think, to do and to make decision, dare to admit their own mistake, and to change for the better.

Every organization is striving to achieve their sales goal by creating effective marketing approaches and strengthen their business growth especially, in technology disruption era that most organizations are adapting to change in order to stay on top with emerging technology trends.

According to Marketbuzzz’s study, about the social issues people concerned, it revealed that “Environment Issues” dominate the poll compared to other issues Thai people has been concerned such as higher cost of living, corruption, traffic jam, crimes, and economy.

In today’s digital era, there are several methods for brands to build Loyalty Platform or consumer engagement, not only by brand website or application but also on Line Official Account.

Why is LINE Official Account playing an important role now?

Recently, “LINE Official Account” has its important role in reaching mass customers who may have limitation use in technology or unable to download an application.

In today’s digital era, more and more organizations are using innovative technologies to satisfy the new gen people specially, in consumer product business. Several brands have been attempting to take the lead in the market by formulating marketing methods, investing tons of budgets to advertising both in offline and online portal, and launching new promotions and campaigns, to capture customers’ hearts.

Congratulations to Thailand! Recently, Ms. Nattida Sanguansin, Managing Director and Co-founder of Buzzebees has won 2 prizes of Asia Marketing Federation – AMF), at Asian Marketing forum 2018. She’s the first female top executive that won 2 prizes; Asia’s Top Outstanding Woman Marketeer of the Year 2018 and Asia’s Top Outstanding Netizen Marketeer of the Year 2018, over those representatives of Asia countries, at Grand Copthorne Waterfront, Singapore.