BUZZEBEES, Thailand’s leading and most comprehensive Loyalty & Digital Engagement platform, has announced a significant partnership with Royal Orchid Plus (ROP), the highly popular frequent flyer program of Thai Airways among travelers worldwide. This collaboration enhances the Royal Orchid Plus member experience by providing greater redemption options for accumulated miles through BUZZEBEES’ modern, secure, and user-friendly digital platform.
Ms. Natthida Sanguansin, Managing Director of BUZZEBEES, stated that "Frequent Flyer Programs have become an integral part of travel for millions of passengers worldwide, and these programs continue to grow steadily. This reflects the evolving consumer behavior and presents exciting business opportunities. As Thailand’s leading Loyalty & Digital Engagement platform with over 12 years of experience, BUZZEBEES recognizes that modern consumers value flexibility and enhanced experiences when redeeming their miles. Many airlines are adapting to better align with consumers' lifestyles by integrating more digital technology into their loyalty programs. This includes mobile applications, digital campaigns, new features, and real-time systems, all of which enhance convenience for members, making it easier to redeem miles and track their benefits quickly and efficiently.
This collaboration is a great honor for BUZZEBEES, as we have earned the trust of Thai Airways through the Royal Orchid Plus frequent flyer program. By combining the strengths of both companies, we aim to enhance convenience and value for Royal Orchid Plus members, allowing them to redeem their miles for a wider range of rewards and unlock new opportunities to maximize their benefits. Additionally, BUZZEBEES has developed a system that enables members to check their remaining miles in real-time and easily browse for their desired rewards.”
Ms. Pantip Phuengyaem, Head of Royal Orchid Plus Business at Thai Airways International Public Company Limited, stated that "Royal Orchid Plus places great importance on digital system development and is focused on expanding its network of lifestyle-related partners. Our collaboration with BUZZEBEES reinforces our commitment to providing an enhanced experience and a diverse range of benefits for our members. Currently, Royal Orchid Plus has over 4.8 million members worldwide, and the use of accumulated miles for reward redemptions has been increasing every year. This partnership aligns with the evolving needs of today’s digital-savvy consumers, offering them greater value and a wider selection of reward options from Royal Orchid Plus.
Royal Orchid Plus members can now enjoy an even wider range of redemption options, including fuel coupons, department store gift cards, and vouchers from leading retailers. Members can easily check and redeem their miles through the THAI Mobile Application by simply logging into their Royal Orchid Plus account, selecting ‘Lifestyle Awards,’ and browsing for their preferred rewards."
About Royal Orchid Plus
Royal Orchid Plus is Thai Airways' frequent flyer program, allowing members to earn miles when traveling with Thai Airways and Star Alliance partner airlines. Additionally, members can accumulate miles through travel partners, lifestyle partners, and credit card partnerships. Accumulated miles can be redeemed for various rewards, including award tickets, upgrades with Thai Airways and Star Alliance partner airlines, lifestyle partner rewards, and exclusive promotional offers.
Royal Orchid Plus members enjoy a wide range of exclusive benefits and privileges. Platinum and Gold members receive additional baggage allowance, priority check-in, priority baggage handling, access to airport lounges, and complimentary upgrades based on their membership tier entitlements.
About BUZZEBEES
BUZZEBEES is a leading technology company in Thailand, founded in 2012, and a pioneer in Loyalty & Digital Engagement Platforms. The company has established a strong reputation for delivering top-tier services across multiple industries. BUZZEBEES operates in five key business areas, including:
1. Loyalty & Digital Engagement Solutions
2. Rewards & Privileges Management
3. E-Commerce Enabler Service
4. Retail & Restaurant Solutions
5. Affiliate Marketing Agency
BUZZEBEES' services go beyond simply connecting consumers with brands; they also facilitate collaboration between brands to drive mutual business growth. This is made possible through BUZZEBEES' extensive ecosystem, which currently serves over 1,200 corporate clients and boasts more than 170 million user accounts.
