Almost everyone has encountered stores that use loyalty programs where points are collected and redeemed for rewards. But what is a loyalty program exactly? Over time, traditional loyalty strategies have evolved, and these systems may no longer yield the same results and sales they once did.
So, if today’s business owners are looking to boost sales through loyalty points as they remember from years ago, they may want to rethink and refresh their approach. Here are five creative strategies to encourage customers to make purchases, collect points, and redeem them for rewards. These techniques are designed to not only increase sales but also foster long-term customer loyalty. Let’s dive into these innovative approaches!
1. Offer Points for New Products or New Store Launches
Generating sustainable sales growth starts with the quality of both products and services. Businesses that can consistently meet product and service standards are in a better position to secure customer loyalty and achieve steady sales growth. To bridge the gap between the customer’s interest and making a sale, try using loyalty reward programs to create conditions for future sales.
BUZZEBEES suggests two approaches:
For New Businesses
- Provide bonus points for first-time purchases within a set period. For instance, if a customer buys today, they receive 5 points, but if they wait until tomorrow, they’ll only receive 1 point.
- Create conditions where customers can redeem points for discounts on their second purchase, encouraging them to return for more.
For Businesses with New Product Launches
- Allow customers to use previously earned points to redeem new products.
- Set conditions where customers earn extra points or additional products when purchasing in quantities. For example, buying two or more items might reward them with 5 points and a sample of a newly launched product.
2. Offer Discounts of 10% or More on the Third Purchase
If you look closely, many popular brands set conditions for redeeming rewards on the 3rd, 7th, or 10th purchase. Why? In most cases, by the third purchase, the customer has accepted the quality of the product and service, making them more likely to become a regular customer. Offering discounts or special rewards on these milestones encourages customers to continue purchasing.
To create a loyalty marketing program that resonates, find a suitable interval between point redemptions and set rewards that are worth the wait. A discount of over 10% on the third purchase, for instance, can be an effective way to boost sales across multiple product lines.
3. Tie Reward Points to Special Events and Holidays
When it comes to promotional events, many business owners focus on customer birthdays or store-related anniversaries. But you can also choose popular dates or national events to create themed loyalty programs. This approach can turn a regular promotion into an engaging, event-driven experience.
For example, Domino’s Pizza held a “Points for Pie” campaign during the American football season, spanning 12 weeks. Customers earned points by uploading photos of their pizza purchases on the app. Once they uploaded six photos, they could redeem a free medium pizza. The campaign cleverly aligned point tracking with American football scores, drawing sports fans to order Domino’s for their game-day gatherings. This interactive campaign led to a significant increase in sales.
Local businesses can consider a similar approach. For example, a cosmetic brand might tie point collection to a countdown of a major product release, allowing customers to earn points for every purchase leading up to launch day. Or, it might offer rewards for the highest point collectors during promotional events tailored to customer interests and seasonal trends.
4. Use Points to Unlock Mystery Boxes
Mystery boxes are increasingly popular in both online and offline businesses. Rather than having customers buy a mystery box outright, create a fun activity where they redeem accumulated points to open boxes containing different prize levels.
For instance, set simple conditions such as requiring 5 points to open a box containing items valued over $30, while a box with a $15 item might only require 3 points. Let customers know in advance what items they might find in the boxes to build excitement and motivate them to complete their purchases and accumulate points. By offering this kind of loyalty reward program, you create an engaging experience that encourages repeat purchases and keeps customers intrigued by the potential rewards. เพื่อจัดกล่องสุ่มให้มีประสิทธิภาพมากขึ้น
5. Allow Customers to Choose Their Own Rewards
Aside from mystery boxes, giving customers the option to redeem points for rewards they actually want can be highly motivating. This tactic is similar to setting a goal for the customer, where they earn rewards by reaching a target through repeated purchases.
Offer a selection of prizes with different point requirements. For example, let customers redeem 5 points for a $30 item or 3 points for a $15 item. This approach allows customers to pick rewards that genuinely interest them, making it a powerful way to increase engagement and, ultimately, sales. เช่น แลก 5 แต้มสำหรับสินค้าราคา 1,000 บาท หรือ แลก 3 แต้มสำหรับสินค้าราคา 500 บาท เป็นต้น
These five techniques for building effective loyalty marketing programs are proven to increase sales while creating lasting customer relationships. If any of these ideas resonate with your business, try adapting them to fit your brand and target audience. For businesses eager to implement these strategies but unsure which rewards would best suit their customers, BUZZEBEES offers a customer loyalty platform to streamline CRM processes. Our service includes expert guidance on reward selection, ensuring that your loyalty program meets customer needs and drives repeat purchases.
For more information, contact BUZZEBEES at 02-645-1212 or email: support@buzzebees.com
