Bangkok — June 19, 2025 — In today’s fiercely competitive business environment, investing in people is no longer just about compensation or perks—it’s about delivering real, tangible value. The Sukhothai Bangkok, a renowned five-star hotel known for its exceptional service, has announced a partnership with BUZZEBEES, Thailand’s leading provider of end-to-end digital engagement platforms, to implement the BEES’ Benefit platform. BEES’ Benefit This collaboration underscores the hotel’s strong commitment to delivering world-class service by putting its people—its most valuable asset—at the heart of its success strategy.
Guided by the belief that “Employees are the key to delivering service excellence,” The Sukhothai Bangkok is focused on improving employee quality of life in every dimension, which directly contributes to exceptional guest experiences. BEES’ Benefit serves as a vital tool to boost employee motivation and engagement through a point-based rewards system. Employees earn points from various positive behaviors, such as punctuality, participation in training, outstanding performance, or exceptional customer service. These points can be redeemed for rewards tailored to individual lifestyles, ranging from food and beverages to fuel vouchers and daily-use essentials.
Khun Suradej Kitcharoen,Director of Human Resources, The Sukhothai Bangkok, stated: "We’ve always prioritized our people because we believe they are the core of delivering memorable guest experiences. Our partnership with BUZZEBEES allows us to manage employee benefits more efficiently and modernly. With real-time dashboards in BEES’ Benefit, our HR team can monitor employee engagement and tailor strategies to suit their needs and behaviors more precisely.”
From BUZZEBEES’ side, the company emphasizes that BEES’ Benefit is not just a “rewards system” but a “purpose-driven motivation platform”—designed to make employees want to grow, not merely feel obligated to. This approach is key to fostering sustainable productivity and performance in the long run.
Khun Siwaporn Pengpol,HR Director, BUZZEBEES Co., Ltd., added: "BEES’ Benefit was created to build meaningful engagement between organizations and employees at every level. Based on our data, companies using the platform have seen a 25–35% decrease in employee turnover and more than a 40% increase in engagement within less than a year. This collaboration with The Sukhothai Bangkok marks another major milestone in modern service industries that increasingly recognize the true potential of their people.”
BEES’ Benefit has also gained significant recognition across the HR industry, winning accolades at the Human Resource Excellence Awards 2023 ในประเภท in two major categories: Excellence in the Use of HR Tech and Excellence in Employee Engagement. These awards affirm the platform’s impact in building strong organizational connections and energizing employees to actively contribute to company goals. This partnership between The Sukhothai Bangkok and BUZZEBEES reflects the forward-thinking vision of today’s leading organizations—those that see their workforce not just as a resource, but as the driving force behind long-term success.
