MEDIABUZZ, a rapidly growing business unit under BUZZEBEES, Thailand’s leading CRM and Digital Engagement company, has achieved a major milestone by winning the "Thailand Affiliate of the Year"award at the Lazada SEA Awards 2025. The award highlights MEDIABUZZ’s leadership in the affiliate marketing space and its ambition to become a comprehensive affiliate marketing platform. In 2024, MEDIABUZZ generated over THB 4.4 billion in GMV , doubling its sales from 2023.
The affiliate marketing industry in Thailand and across Southeast Asia is experiencing significant growth. According to Market Research Thailand, acceptance of affiliate marketing in Thailand has increased from 19% to 35% in 2025 outpacing the growth of influencer marketing. With over 9 million Thai content creators now engaging in affiliate commerce, the role of creators in influencing consumer decisions is more critical than ever. In fact, 83% of Thai consumers in 2025 reported making purchases based on recommendations from influencers or affiliates—demonstrating a strong shift in trust from traditional advertising to peer-driven voices.MEDIABUZZ specializes in sales conversion contentand performance marketing,Performance Marketingsupported by a network of over 20 million followers across its owned media platforms. These platforms span diverse categories—from deals and promotions, travel, product reviews, beauty, fashion, and pets, to marketing and investment—featuring well-known pages such as: ติดโปร TidPro, (2M followers), reviewshoplaz (1.3M), Dealigo (780K), Jelly (470K), Salary Investor (370K), and many more. The company has also expanded its affiliate leadership to Singapore, Malaysia, and the Philippines, earning Top Partner Awards in each of these countries.
Achiravit Prapanpongchai,CEO of the MEDIABUZZ business group,Z commented: “Lazada plays a crucial role in driving Thailand’s e-commerce industry. Its robust ecosystem and diverse range of leading brands make it one of MEDIABUZZ’s key partners. Our collaboration has allowed us to help brands effectively connect with consumers through affiliate marketing.” At the Lazada Affiliate SEA Awards 2025, MEDIABUZZ was invited to share its journey during an Inspirational Talk session. Mr. Achirawit shared insights into MEDIABUZZ’s rise in affiliate marketing and introduced its upcoming vision to democratize success through a new application called CREATE. Platform The platform is designed to help influencers and KOLs learn from MEDIABUZZ’s success CREATE and build their own sustainable affiliate businesses.
The pinnacle moment came during the award ceremony when TidPro, one of MEDIABUZZ’s flagship media pages, was named Thailand Affiliate of the Year. Pranai Wannapan, TidPro’s founder, accepted the award and remarked: “This award is a testament to the dedication of every team member behind our success. Over the past 10 years, we have consistently delivered valuable, relevant content that earns the trust of our followers. What began as a small page passionate about travel deals has now evolved into Thailand’s leading promotional media channel, both online and offline. Our success comes not only from sharing great deals, but from deeply understanding consumer behavior, using advanced business intelligence systems, carefully curating high-quality promotions, and fostering long-term relationships with a high-purchasing-power audience. These are the pillars that have made us the top affiliate marketing media in Thailand, and we are committed to expanding this model sustainably across the region.”
This success spans beyond Thailand, with MEDIABUZZ also receiving Top Partner Awards in Singapore, Malaysia, and the Philippines, Top Partner Awards reflecting the company’s commitment to becoming the number one affiliate marketing platform in every market it enters by the end of 2025.
