BUZZEBEES, Thailand’s leading Loyalty and Digital Engagement platform, is making a major leap into the Southeast Asian market through a strategic partnership with FPT, a global technology leader and Vietnam’s largest tech company. The two firms aim to deliver seamless, end-to-end digital solutions to businesses. The historic signing took place at FPT’s headquarters in Hanoi during the official visit of Thailand’s Prime Minister, H.E. Paetongtarn Shinawatra, to Vietnam in May 2025.
Digital Engagement as the Future Driver of Regional Growth
Michael Chen, CEO of BUZZEBEES, expressed his enthusiasm: "BUZZEBEES sees massive potential in Digital Engagement across Southeast Asia, especially in Vietnam’s rapidly growing market. Today’s consumers expect connected and personalized experiences from brands. This is a golden opportunity for businesses to build deeper customer relationships than ever before."
"Our partnership with FPT is a key milestone in BUZZEBEES’ regional expansion strategy. We will combine our proven expertise in CRM, Loyalty, Digital Engagement, and mobile app development with FPT’s world-class technological capabilities and extensive market reach. This alliance will empower businesses to create seamless customer engagement experiences and drive tangible business outcomes throughout the region."
Co-Creating Consumer-Centric Digital Solutions
The partnership aims to co-develop truly consumer-centric digital solutions, enabling smoother customer data exchange and cross-merchant loyalty programs. This will be especially impactful in FMCG, retail, finance, and telecommunications sectors. Together, BUZZEBEES and FPT will modernize existing systems, enhance customer engagement, and boost operational efficiency. Pilot projects under this partnership are expected to deliver measurable business results by the end of the year.
Levi Nguyen, CEO of FPT Thailand and FPT Taiwan, added: "The future is digital, and businesses must continuously embrace innovation to stay ahead. Thailand is a fast-evolving market where consumers seek new experiences daily. Through this partnership, FPT and BUZZEBEES will accelerate digital transformation journeys that place the customer at the center." "A standout example is our collaboration on the AIA+ digital application, which goes beyond AIA Vitality to create an ecosystem connecting with external partners and enabling point exchanges across multiple loyalty programs."
Merging Global Tech with Proven Market Expertise in Thailand
This alliance brings together BUZZEBEES’ proven expertise in CRM, data analytics, and enterprise mobile applications with FPT’s robust implementation capabilities to deliver seamless digital transformation for global businesses. FPT will offer a full stack of technologies—cloud infrastructure, data analytics, AI, system integration—along with integrating BUZZEBEES’ leading Loyalty & Engagement solutions into the omnichannel customer experience platforms it implements worldwide.
FPT will also serve as a strategic tech advisor to support Thailand’s long-term digital transformation goals. As one of FPT’s key markets in APAC, Thailand offers a wide customer base across sectors, including leading brands such as Unilever, Central Group, AIA, Liberty, Prudential, KBTG, SCB, KKP, TTB, Bangkok Bank, FWD, Honda, Panasonic, Mitsubishi, and Hitachi. This partnership provides a strong foundation for offering joint solutions and reinforces deeper technological and business collaboration between the two nations amid the region’s booming digital economy.
FPT also had the opportunity to meet with the Thai Prime Minister and delegation during the official visit to Vietnam, affirming its long-term commitment to high-potential tech collaboration across industries, digital talent development, and delivering comprehensive solutions for digital transformation.
About BUZZEBEES:BUZZEBEES Co., Ltd. is the No.1 provider of Loyalty & Digital Engagement Platforms in Thailand, offering five core services: Loyalty & Marketing Platform Development Rewards & Privileges Management E-Commerce Enabler Services Retail & Restaurant Solutions Digital Marketing & Influencer/Affiliate Marketing The company operates across six countries—Thailand, Vietnam, Malaysia, the Philippines, Indonesia, and Cambodia—supporting over 1,200 partner platforms and more than 170 million user accounts.
