Filipinos have a soft spot for two things: playing and shopping. In 2024, the Philippines recorded an estimated 16.54 million online gamers, which continues to grow with the rising popularity of esports and casual gaming. Most of the popular games feature tiered levels, leaderboards, and ranking systems that keep players coming back.
But Filipinos are not just competitive online; they are enthusiastic shoppers too. With over 70 million internet users actively browsing and buying from e-commerce platforms, online shopping has become a favorite pastime.
The integration of these two digital habits gives brands an opportunity to adopt gamified customer engagement strategies that speak directly to the interests of local consumers.
