TMB

Creation of the TMB WOW campaign to promote online financial services via TMB Touch application

Background

Thai Military Bank (TMB) has been providing transactional services to Thais for over half a century. With a commitment to our “Make the Difference” motto, the company was the first to exempt inter-regional transfer charges and is still improving their services to offer an outstanding experience to clients.

Challenges

TMB wanted to expand its client base as well as transform into a comprehensive digital bank by improving the perception of its TMB Touch application as not just a mobile banking application, but a more comprehensive lifestyle platform.

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ดาวน์โหลดแอปพลิเคชัน TMB Touch
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Solutions

We improved the TMB Touch application by integrating a customized Loyalty Program, TMB WOW, and drove in-app transactions by offering points to clients. This resulted in a 92% campaign engagement rate and a 134% increase in transactions, earning TMB Mobile Banking Initiative of the Year from the Asian Banking & Finance Awards 2018.