Nestlé
Creation of the Lucky Draw campaign to engage customers via Nescafe TH LINE Official Account
Background
Nestlé is the world’s largest food and drink conglomerate with over 2,000 brands available in 191 countries.
Challenges
Nestlé wanted to boost the sales of Nescafé canned coffee and Nestlé Professional among both consumers and dealers with a rewards program, using LINE Official as its communication platform.
NescafeTH LINE Official Account
Solutions
We customized NESCAFÉ TH LINE Official Account and created The Lucky Draw campaign, driving customers to submit the code under the lid of Nescafé canned coffee to win weekly rewards. Our Nestlé Professional LINE Official Account and its Lucky Draw campaign also successfully increased the sales and engagement of Nestlé dealers nationwide.
