Tesco Malaysia
E-Voucher on top of Existing Loyalty Program
Background
- Tesco is a British multinational groceries and general merchandise retailer and the third-largest retailer in the world measured by gross revenues
- It has shops in seven countries across Asia and Europe including Thailand and Malaysia
- Tesco already has Clubcard which is a well-known loyalty program with mobile application
Challenges
- Although Clubcard has been a successful loyalty program, it generally only allows members to redeem limited products from Tesco
- Additionally, Tesco saw an opportunity to make it more relevant to today digital lifestyle and add varieties to the program
Solutions
- By partnering with Buzzebees, Tesco has been able to offer e-Vouchers for various merchants such as Grab, Mobile Top-ups, and many more
- We have been able to increase relevancy of Tesco Clubcard points to members which reflected in point burning increment
- Tesco can track performance of the e-Vouchers
