BHPetrol – Loyalty Program

Background

  • Boustead Petroleum Marketing Sdn Bhd is a member of the Boustead Group of Companies. Since the launch of BHPetrol in 2005, its unwavering efforts to market and distribute top notch petroleum products have seen the company’s steady expansion across Malaysia.
  • Today, it retails fuel via a network of over 400 service stations under BHPetrol, and market Liquefied Petroleum Gas (LPG) and lubricants product.
  • BHP Petrol eCard is likely the simplest to use and most clear-cut in the market for point earning.

Challenges

  • Although BHPetrol eCard has been popular use by the public. It still require member to bring physical card and visit BHPetrol Station Shop for redemption or eCard Web-base to fill in the form product redemption.
  • BHPetrol want to look for immediate digital transformation for eCard to meet today fast changing digital market.

Solutions

  • By partnering with Buzzebees, BHPetrol has been able to offer NEW BHPetrol eCard App and offer various merchants such as Grab Food, Mobile Top-ups, ice-cream and many more
  • BHPetrol has successfully transform their members from physical loyalty to Digital Loyalty with the capability of Buzzebees CRM solution. They can react to the market changes and members need much faster then before.
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