Many of you may have earned stamps or stickers from a coffee shop and redeemed them to get a free drink as a reward. In today’s digital world, Points Collection Program has been improved to be more effective and widely used among Thai people.
Although, several marketing tools has currently been utilized to boost relationship between brands and customers, one of the effective approaches that cannot be overlooked is CRM Program.
There is no denying the fact that Thailand now is more relying on data, to drive powerful marketing strategies for several industries. With this rapid emerging data, it’s necessary to have the effective tool to analyze or process all this data thoroughly, and at the end, get the most accurate result out of it.
While conducting a survey to study customers ‘behaviors, you may have various methods in your mind whether direct interview, phone or email. However, those traditional methods may not provide you the desirable feedback regarding today’s fast-paced world.
Over the last few years, “Cashless Society” trend has been spread around the world, including Thailand. We can assume that this trend may have started from the evolution of E-Wallet or E-Payment which allow people to pay digitally without cash on hand. Here it is, we’re taking you to the world of E-Wallet and its relation to Cashless Society now. Let’s get to it!
Many of you may have heard about “Cashless Society” which can be explained that it’s an online payment platform via the application on your mobile phone or website, replaced cash payment. In fact, this modern cashless society has been invented due to the innovation of epayment system or known as E-Wallet, allowing consumers to buy and pay for products or services more conveniently without carrying cash around. As for today, we’re about to take you to get more familiar with epayment system and how it connects to the cashless society, let’s get to it now!
Many business owners may have not been aware of their budgets that spent on acquiring new customers are a lot more than retaining customers. Not only investing tons of marketing budgets but also unable to tell how long new customers will be aware of their services. With these reasons, it has no surprise why several leading brands have shifted their interest to Loyal Program.
There is no denying the fact that Thailand now is more relying on data, to drive powerful marketing strategies for several industries. With this rapid emerging data, it’s necessary to have the effective tool to analyze or process all this data thoroughly, and at the end, get the most accurate result out of it. With all these reasons, Big Data then has become the important role in helping businesses ease complexity of managing their own data
มาร์เก็ตบัซซแนะแบรนด์ผลิตภัณฑ์ต่างๆ ควรเข้าถึงข้อมูลในเชิงลึกที่รวดเร็วและถูกต้องแม่นยำ โดยผลสำรวจล่าสุดเรื่อง “เสียงจากคุณแม่แท้ๆ” ที่มีลูกน้อยวัย 0-3 ปี จำนวน 1,000 คน พบว่าแม่เป็นคนที่ตัดสินใจเรื่องต่างๆ สำหรับลูกน้อยเป็นหลัก สูงถึง 63% โดยมือถือเป็นสิ่งที่ทำให้เปลี่ยนแปลงการตัดสินใจของกลุ่มแม่
Innov8asia ร่วมกับ Marketbuzzz เผยผลสำรวจผู้ใช้สมาร์ทโฟนสูงถึง 69% ใช้แอปธนาคารในการทำธุรกรรมบนมือถือ ในขณะที่อีก 44% ยังกังวัลเรื่องความปลอดภัย