Insights on 'CRM Strategies and Directions for 2024 Every Brand Needs to Know' by Michael Chen, CEO and Co-Founder of BUZZEBEES, from the 'Social Trend & CRM & Engagement Suites' panel session at MarTech Expo 2024

'Brands must understand their ultimate goal'
The journey begins with defining the challenge. With the plethora of MarTech tools available, a clear problem statement is crucial. Without it, you're likely to encounter issues when it's time to execute. Often, brands believe their chosen tools aren't meeting their needs, when the real issue is a lack of a solid initial problem statement.

Adaptability is essential in today's fast-changing world. BUZZEBEES has broadened its offerings to include E-Commerce management and sales, along with digital marketing and influencer services to promote products via influencers. We've evolved to offer a one-stop service, recognizing that CRM alone is no longer enough.

The customer journey is key. Tools must be tailored to each stage of this journey, as a one-size-fits-all message or campaign doesn't work across the board.

The success of CRM initiatives hinges on execution. Even with a solid plan, failure in execution or lack of commitment from the brand can lead to disappointing results.

Leveraging over 12 years of experience, BUZZEBEES is committed to serving as a foundational infrastructure and creating an ecosystem that simplifies selling for our clients. We offer an end-to-end service that covers everything from acquiring new customers and stimulating purchases to fostering brand engagement, maintaining customer loyalty, encouraging repeat business, and building brand loyalty.