The Mall Group joins forces with BUZZEBEES to transform Physical Department Store Gift Cards into E-Vouchers to be used instantly via Smartphones. Targeting over 130 million Loyalty Program users within BUZZEBEES’ ECOSYSTEM
The Mall Group Co., Ltd. (The Mall) partners with Buzzebees Co., Ltd. (BUZZEBEES) a leading Thai tech company in CRM & Digital Engagement Solutions to transformThe Mall Group’s paper vouchers(Physical Gift Voucher)into the digital system (E-Voucher) (to meet the needs of customers in the digital era that emphasizes convenience. Customers will now be able to use their accumulated points from participating Loyalty Programs to exchange redeem for E-Voucherand use them inall branches of The Mall Life Store and The Mall Department Store,, Emporium,EmQuartier, and Paragon Department Store (excluding The Mall Nakhon Ratchasima and all stand-alone stores). This project aims to reach over 130 millions Loyalty Programs users within BUZZEBEES’ Ecosystem
Ms. Woraluk Tulaporn , Chief Marketing Officer of The Mall Group Co., Ltd. stated, “As part of our Digital Transformation strategy, The Mall Group has continuously adapted its service model to the digital environment. This also applies to department store vouchers following our partnership with BUZZEBEES who will be transforming and administering the E-Voucher system in addition to being our exclusive seller, making it more convenient for customers. This initiative represents our efforts to provide the best customer experiences to clients who desire convenience and speed through the use of smartphones. The format shift to E-Voucher this time broadens the target market to include new generations of digitally savvy consumers who wish to redeem points for E-vouchers and spend at The Mall Group”
Mr.. Michael Chen, Chief Executive Officer of Buzzebees Co., Ltd., stated, “This partnership is another significant milestone for BUZZEBEES since we have been entrusted by The Mall Group who is a leading Department Store in Thailand to distribute and operate The Mall’s E-Voucher system as an exclusive seller. We intend to enable brands, partners, organizations, and customers to access The Mall Group E-Vouchers across 350+ platforms in our Ecosystem, including other corporate and business platforms. By gaining access to more than 130 million users on the BUZZEBEES system, The Mall will be able to expand its customer base, while our customers will have access to a wider variety of rewards and privileges. In addition, this format change has a significant impact on the environment, as the transformation of physical vouchers to digital vouchers will cut paper usage, among other production and transportation activities.”
