In recent years, CRM marketing strategy on smart phone tends to be increased in popularity. According to the research about how people use digital technology and internet conducted in 2019, found that 69.24 million of Thais use internet everyday, while 57 million of them can access internet, and 55 million people always use internet via their smartphone. As such, it can be assumed that the majority of Thais is able to access the internet and often use social media via their mobile phone.
Ms. Nattida Sanguansin, Managing Director of Buzzebees., Ltd., as the developer and leader of CRM Privilege Platform market in Thailand, stated that “Buzzebees has foreseen opportunities to expand retailer business and the importance of CRM privilege marketing which has been increasing constantly. With that in mind, we’ve held the event “Buzzebees Merchant Day” for the first time and invited our retail partners who’ve opened the store on Buzzebees Marketplace, to provide them knowledge in digital market, how to use marketplace effectively, and how to increase sales and profits to their store theoretically and practically with workshop. We’ve encouraged retailers to brainstorm strategies, tools, and techniques to help increase sales and adopt these plans to expand their retail business further. We’ve also received positive feedbacks constantly from 50 retail partners who participated in the event”.
In this event, Buzzebees unveiled the latest solution “CRM Plus by Buzzebees” on smartphone for the first time, designed to assist our partners include SMEs and stores that have a lot of branches or various type of products. This platform satisfies needs of retailers in different industries such as, food and beverage, beauty products, fashion, electronic appliances, IT gadgets, mother and child or general products and services. It enables retailers to retain their existing customers while attracting new customers to their store simultaneously. E-Voucher system was also integrated with CRM Plus, enabling retailers to create their activities with customers without worrying about place and time. It’s one of the critical marketing trends in today’s world and in the near future.
CRM Plus is one of the most effective marketing tools, suitable for stores looking to expand their business opportunities and stimulating sales as well as seeking for ease of use in back-end management. Having CRM Plus will answer all your solutions to build efficient loyalty program you ever wanted. As for Buzzebees, we’ve developed CRM Plus providing benefits to both customers and retailers. For customers, we have membership system, allowing customers to access through LINE with its main features include: point collection, stamp collection, and reward redemption. Most importantly, Buzzebees allows retailers to sell their products and services on CRM Plus, to let over 65 million users redeem points to get free or discounted products and services from your store, this can increase your sales and success in the digital world.
For retailers, we have friendly membership management system and beyond. You can create your own promotions using point redemption system and privilege network seamlessly though having a lot of branches. Simply put, this can create the win-win situation for both retailers and customers. CRM Plus can help retailers build solid customer base using the right marketing tool, encouraging repeat purchase which lead to more sales, more profits. Besides, CRM Plus is user-friendly platform for customers and staffs, simply connect Line Official Account and start using it instantly with no problem. It’s a complete set of all solutions you must have as it will increase your sales and protect you from fraud. Besides, it was developed by us Buzzebees, the leader of CRM Platform in Thailand.
“Aside from CRM Plus, our retail partners can sell their products on Buzzebees Partner Network which include several leading brands, to help retailers increase visibility and brand awareness to over 65 million new customers. With Buzzebees’ triangle model, we aim to target 3 sectors; brands, organizations, and users. It’s a real challenge to devise strategies and techniques to satisfy all three targets at the same time and more importantly, these 3 targets must provide benefits to one another” Ms. Nattida Sanguansin added.
“As for today, Buzzebees’ professional team has been responsible for several retail partners, we have marketing team to acquire deals and privileges, graphic design team, IT team, logistic team, and call center team. Simply put, retailers on Buzzebees platform will receive useful advice, copywriting ideas, and artwork designs for promoting their campaigns on the system. We also have call center service and various payment methods, back office, inventory control, and refund system. Currently, 130 leading brands have partnered with Buzzebees include Samsung, Mead Johnson, Nestle, Singha drinking water, M150, Mama, Coca-Cola, Mega Bangna, Philips Lighting, Royal Canin, PTT, SCB, Thanachart, Kbank, CitiBank, Krungthai AXA, Alliance Ayudthaya, Tesco Lotus, McDonald’s, and True Coffee. Not only leading brands being our partners but also those over 500 retailers with 10,000 SKUs along with 65 million users on our platform” Ms. Nattida Sanguansin added.
If you have any queries, please contact
K. Khuntira Nattawattananon
Public Relations Consultant
Tel: 094 1545698