There is no denying the fact that Thailand now is more relying on data, to drive powerful marketing strategies for several industries. With this rapid emerging data, it’s necessary to have the effective tool to analyze or process all this data thoroughly, and at the end, get the most accurate result out of it. With all these reasons, Big Data then has become the important role in helping businesses ease complexity of managing their own data.
Big Data is the smartest program to assist businesses in managing enormous data online, mostly relevant to online behavior and profile of users such as age, sex, and preference including the number of clicks and time spent on visiting websites. The best example of data analysis platform is “Buzzebees Z-Through”, the latest evolution of marketing approach helping you analyze and process data to get the most accurate and desirable result.
In addition, it’s predictable that Big Data will become one of the most important marketing platforms for business sectors in the upcoming future, thanks to its scalability and flexibility which allow organizations to better understand customers’ behaviors.
As in Thailand, we have a company like Buzzebees which implemented Big Data, one of the prominent features, on their Ecosystem platform. With currently over 75 million users, customer data analysis will be feasible and more accurate than ever.