{"id":10290,"date":"2024-10-17T07:26:12","date_gmt":"2024-10-17T07:26:12","guid":{"rendered":"https:\/\/crm.buzzebees.com\/blog\/2024\/10\/17\/buzzebees-open-house-2024-copy-copy-copy-copy-copy-copy-copy\/"},"modified":"2024-10-21T09:08:27","modified_gmt":"2024-10-21T09:08:27","slug":"buzzebees-open-house-2024-copy-copy-copy-copy-copy-copy-copy","status":"publish","type":"post","link":"https:\/\/crm.buzzebees.com\/en-th\/blog\/2024\/10\/17\/buzzebees-open-house-2024-copy-copy-copy-copy-copy-copy-copy\/","title":{"rendered":"Lay\u2019s MAX Teams Up with BUZZEBEES to Launch a Trendy Marketing Campaign on Line OA, Offering a New CRM Experience for Gamers Through"},"content":{"rendered":"<figure class=\"wp-block-image aligncenter size-full\"><img fetchpriority=\"high\" decoding=\"async\" width=\"700\" height=\"394\" src=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/1-74-1.jpg\" alt=\"\" class=\"wp-image-10293\" srcset=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/1-74-1.jpg 700w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/1-74-1-300x169.jpg 300w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/1-74-1-18x10.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n<div dir=\"auto\">\n<div dir=\"auto\">\n<div dir=\"auto\">\n<div dir=\"auto\">\n<div dir=\"auto\">Lay\u2019s MAX, the extra-ridged potato chips from Pepsi-Cola (Thai) Trading Co., Ltd., has partnered with BUZZEBEES, a leading CRM &amp; Digital Engagement Platform provider, to co-create the \u201cOpen Max, Trade for Rare\u201d marketing campaign. This campaign targets young gamers, allowing them to enter codes from Lay\u2019s MAX packets into BUZZEBEES\u2019 system to collect MAX COINs. These coins can then be used to exchange or win exciting prizes, appealing to a younger audience. This is another example of how BUZZEBEES designs activities that cater to the modern generation\u2019s love for challenges and new experiences.<\/div>\n<div dir=\"auto\">\u00a0<\/div>\n<div dir=\"auto\">\u00a0<\/div>\n<div dir=\"auto\">\u00a0<\/div>\n<\/div>\n<\/div>\n<\/div>\n<\/div>\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e0a\u0e25\u0e01\u0e23.jpg\" alt=\"\" class=\"wp-image-10294\" srcset=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e0a\u0e25\u0e01\u0e23.jpg 700w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e0a\u0e25\u0e01\u0e23-300x200.jpg 300w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e0a\u0e25\u0e01\u0e23-18x12.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p>Ms. Chonlakorn Apichattham, Marketing Director for Snacks in Thailand and Director of the Snacks Center of Excellence in Indochina at Pepsi-Cola (Thai) Trading Co., Ltd., said, \u201cWith consumer behavior changing rapidly and our main target being Gen Z, Lay\u2019s MAX has focused on marketing strategies that include influencers, artists, and singers with large followings. This fits perfectly with the lifestyle of our audience. We\u2019ve also run activities on social media and collaborated with business partners, all while continuously developing new Lay\u2019s MAX flavors to reach our target audience and grow sales.<\/p>\n\n\n\n<p>Our partnership with BUZZEBEES for the \u2018Open Max, Trade for Rare\u2019 campaign brings a new dimension to our marketing. The campaign integrates BUZZEBEES\u2019 system with the game \u201cNice to Z You: Hide &amp; Seek Party,\u201d aiming to engage Gen Z further. Lay\u2019s MAX recognizes that offering new, exciting shopping experiences\u2014like earning exclusive skins inspired by zbing z. through gameplay or exchanging points for tech gadgets\u2014helps build brand recognition and attract a wider audience. BUZZEBEES, with over 10 years of expertise in CRM &amp; Digital Engagement Platforms, brings added excitement to the campaign, encouraging even more consumer participation.\u201d<\/p>\n\n\n\n<figure class=\"wp-block-image aligncenter size-full\"><img decoding=\"async\" width=\"700\" height=\"467\" src=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e13\u0e31\u0e10\u0e18\u0e34\u0e14\u0e32.jpg\" alt=\"\" class=\"wp-image-10295\" srcset=\"https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e13\u0e31\u0e10\u0e18\u0e34\u0e14\u0e32.jpg 700w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e13\u0e31\u0e10\u0e18\u0e34\u0e14\u0e32-300x200.jpg 300w, https:\/\/crm.buzzebees.com\/wp-content\/uploads\/2024\/10\/\u0e19\u0e32\u0e07\u0e2a\u0e32\u0e27\u0e13\u0e31\u0e10\u0e18\u0e34\u0e14\u0e32-18x12.jpg 18w\" sizes=\"(max-width: 700px) 100vw, 700px\" \/><\/figure>\n\n\n\n<p><span style=\"white-space: normal; caret-color: rgb(34, 34, 34); color: rgb(34, 34, 34); font-family: Verdana, Geneva, sans-serif; font-size: 15px;\">Ms. Nattida Sanguansin, Managing Director and Co-Founder of BUZZEBEES, said, \u201cThis collaboration is a major opportunity for BUZZEBEES. Pepsi-Cola (Thai) Trading Co., Ltd. has trusted us to develop the marketing campaign for Lay\u2019s MAX, strengthening our presence in the FMCG sector, particularly among younger consumers. BUZZEBEES is well-equipped to integrate rewards and items into its system, building strong, lasting relationships between brands and their customers. According to our research, Gen Y and Gen Z are highly loyal to brands that create impressive experiences, often through participation in campaigns. For these younger generations, rewards play a key role, and our system\u2019s flexibility in offering customized rewards is one of BUZZEBEES\u2019 greatest strengths.\u201d<\/span><\/p>\n\n\n\n<p><\/p>\n\n\n\n<figure class=\"wp-block-gallery has-nested-images columns-default is-cropped wp-block-gallery-1 is-layout-flex wp-block-gallery-is-layout-flex\"><\/figure>\n\n\n\n<p><\/p>","protected":false},"excerpt":{"rendered":"<p>\u0e40\u0e25\u0e22\u0e4c \u0e41\u0e21\u0e01\u0e0b\u0e4c \u0e21\u0e31\u0e19\u0e1d\u0e23\u0e31\u0e48\u0e07\u0e17\u0e2d\u0e14\u0e01\u0e23\u0e2d\u0e1a\u0e41\u0e1c\u0e48\u0e19\u0e2b\u0e22\u0e31\u0e01\u0e40\u0e2d\u0e47\u0e01\u0e0b\u0e4c\u0e15\u0e23\u0e49\u0e32 \u0e42\u0e14\u0e22 \u0e1a\u0e23\u0e34\u0e29\u0e31\u0e17 \u0e40\u0e1b\u0e4a\u0e1b\u0e0b\u0e35\u0e48-\u0e42\u0e04\u0e25\u0e48\u0e32 (\u0e44\u0e17\u0e22) \u0e40\u0e17\u0e23\u0e14\u0e14\u0e34\u0e49\u0e07 \u0e08\u0e33\u0e01\u0e31\u0e14 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