from a tech startup to
#1 leader of
loyalty & engagement solutions
in Southeast Asia
BUZZEBEES was founded in 2012 as a tech startup and has rapidly grown to become Thailand’s No.1 Loyalty & Digital Engagement Platform.
We help brands turn everyday customers into loyal advocates through our comprehensive solutions. With over a decade of experience and a proven track record across multiple industries, BUZZEBEES empowers businesses to build lasting customer relationships across every touchpoint, from online to offline channels. Our end-to-end services cover everything from platform design and system development to user acquisition, data analytics, and beyond!
CONNECTING THE WORLD
Through Loyalty and Engagement.
We envision a world where every brand builds meaningful connections with their customers. By harnessing the power of technology, data, and creativity, BUZZEBEES aims to be the global leader in powering brands to thrive in a digital era.
Our mission is to lead the charge in digital transformation by empowering businesses with world-class Loyalty and Digital Engagement solutions that drive growth, deepen customer relationships, and future-proof their success.
Michael Chen
Chief Executive Officer
From Day 1, we've been on a mission to revolutionize how brands engage with their customers in the digital era. Today, we stand as a driving force behind the success of many global businesses across the region, and we will continue to push boundaries in the digital landscape.
Nattida Sanguansin
Managing Director
2025
MarTech Innovation Awards 2025
Diamond Award for Data-Driven Marketing
2024
Prime Minister Award: National Startup 2024
Global Tech Startup of the Year
Microsoft Thailand Partner of the Year Awards 2024
ISV Innovation
HR Excellence Awards 2024
Excellence in HR Communication Strategy
Line Thailand Awards 2024
Best Sponsored Sticker Awards
2023
TikTok Shop Management Service Excellence Quarter 3 2023
HR Excellence Award 2023
Gold Award for Excellence in Employee Engagement
HR Excellence Award 2023
Bronze Award for Excellence in the Use of HR Tech
Shopee Certified Partner in Quarter 2 2023
Top Performance on Double Digit Campaign
Lazada Highest Teir Enabler Certification in Quarter 2-2023
2023
Shopee Premium Enabler Certification in Quarter 1-2023
Diamond Award for Data-Driven Marketing
2022
Line Thailand Awards 2022
Best Official Account Award
Best Enterprise Solution Award for the year 2022
Microsoft Founders Club, presented by Microsoft Thailand
2021
Microsoft Thailand Partner of the Year Award for 2021
Independent Software Vendor (ISV) Category
2018
Microsoft Thailand Partner Recognition Award 2018
Transform Product
2018
The ASEAN Business Awards 2018 for SME Excellence Winner
Singapore
2016
Fah IT Competition 2016 Winner
The 11 Chao
SMEs National Award 2016 Winner
Creative & Design
SME Thailand Inno Awards 2016
Online Marketing
Best E-Commerce Website Award 2016
Credibility
2016
Thailand ICT Awards 2016
Retail and Supply Chain Management (Sliver)
2015
ICT Best Practice Awards 2015 Winner
Best Customer Experience Management
Thailand ICT Awards 2015 Winner
Communication Applications
Microsoft ISV Award 2013 & 2014 & 2015
Winner
2013
ASEAN ICT Awards 2013 Winner (Silver)
2012
Thailand ICT Award 2012 Winner
Start-Up
Thailand ICT Award 2012 Winner
Media
2007
Thailand ICT Award 2007 Winner
Security
Thailand ICT Award 2007 Runner Up
Tourism
2005
Thailand ICT Award 2005 Winner
E-Government
2003
BearingPoint Consulting Innovative IP 2003 Award Winner
History
2012
- Buzzebees was founded in Thailand, laying the foundation for a new era in digital loyalty and engagement solutions.
- Buzzebees was founded in Thailand, laying the foundation for a new era in digital loyalty and engagement solutions.
2015
- Expanded into the Malaysian market - marking Buzzebees’ first overseas market expansion.
- Received the ICT Best Practice Awards 2015 - Winner for Best Customer Experience Management.
2017
- Launched a digital loyalty and engagement platform for Singha Water, becoming the first major FMCG brand in Thailand to implement the Buzzebees platform.
2019
- Launched Retail Loyalty Solution (POS system) and E-Commerce Enabler Services.
- Expanded operations into Vietnam and Indonesia.
2021
- Surpassed 500 brands using Buzzebees platform.
- Received the Microsoft Thailand Partner of the Year Award in the Independent Software Vendor (ISV) category.
2022
- Set up an office in The Philippines.
- Invested in Zort, Thailand’s leading stock and order management system.
2023
- Launched Influencer and Digital Marketing services.
- Invested in Tid Pro and Insight Out to strengthen Buzzebees ecosystem and create synergy across the value chain.
2024
- Established a Vietnam joint venture company under the name "Buzz It", in partnership with Got It – the leading gift and reward solution provider.
- Received the Prime Minister Award: National Startup 2024 – Global Tech Startup of the Year.
2025
- Honored with the MarTech Innovation Awards 2025 – Diamond Award for Data-Driven Marketing.
Our Team
Mr. Michael Chen
Chief Executive Officer (CEO)
Ms. Nattida Sanguansin
Managing Director
Mr. Ekaraj Kongswangwongsa
Chief Technology Officer
Mr. Achiravit Prapanpongchai
Chief Business Officer
Ms. Pattama Pitaksoponsin
CRM & E-commerce Director
Mr. Suppawut Putthawong
E-commerce Business Development Executive Director
Ms. Siwaporn Pengpol
Product & Partnership Executive Director
Ms. Nuttanun Chantapariyavat
Chief Strategy & Sales Officer